P2P Call Guide

How to Win a P2P Call for Colonoscopy Denied by Anthem BCBS

Payer-specific strategy, medical necessity arguments, and the exact phrases to use when Anthem / Blue Cross Blue Shield denies Colonoscopy (CPT 45378, 45380, 45385).

Why Anthem BCBS Denies Colonoscopy

Screening interval not met

Prior authorization not obtained

Age does not meet screening criteria

Know Anthem / Blue Cross Blue Shield's Criteria

Anthem uses their own Clinical UM Guidelines and AIM Specialty Health for imaging. Medical policy numbers are publicly searchable.

Key policies to know:

  • AIM Specialty Health manages imaging prior auth
  • Clinical UM Guidelines searchable at anthem.com/provider
  • Known for strict imaging prior auth requirements
  • Uses evidence-based medicine approach with published policies

Building Your Medical Necessity Argument

Distinguish diagnostic from screening indication

Document symptoms warranting diagnostic colonoscopy

Reference family history or personal risk factors

Note positive screening test (FIT, Cologuard) requiring follow-up

P2P Call Tips for Anthem BCBS

Reference specific Anthem Clinical UM Guideline by policy number

For imaging, address AIM criteria specifically

Anthem medical directors appreciate evidence-based arguments

Cite specific clinical criteria being met from their own policy

Guidelines to Reference

  • USPSTF Colorectal Cancer Screening Recommendations
  • AGA Guidelines for Colonoscopy Surveillance
  • NCCN High-Risk Screening Guidelines

Relevant CPT Codes

CPT 45378CPT 45380CPT 45385

Specialty: Gastroenterology

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